Blurring the lines between Sales & Marketing

Powered by sTARTUp Day, grit. and Messente – sTARTUp Talks will blur the lines of Sales & Marketing at an exclusive event on October 28.


The lines between sales & marketing are hazing, which is why we’re bringing them to you together! After all, nothing sells or markets itself. Achieving results requires a lot of data, knowledge, perseverance and a whole lot of skill.


Marketers & sales experts – come take part in specialized workshops, learn from world-renowned experts and share ideas with experts in your field. We'll give you all the tools to be able to go back to work the next day and start scaling your company faster than you could imagine. 



Workshops

On the morning of the conference day on October 28, join us for three practical marketing workshops led by successful marketers and true professionals of their respective fields. These will be held in Estonian and are sold separately. For all our English speaking friends, don't worry – the main conference program is in English and also jam-packed with knowledge!


Ϟ 9.00 – 10.30 Google Ads'iga tulemuslike kampaaniateni – Ethel Okas, Digiturunduse spetisalist @ Convertal

Mis on Google Ads ja kuidas seda kasutada ettevõtte turunduseesmärkide toetamiseks? Koolitusel antakse näpunäiteid kuidas luua hästi toimivaid turunduskampaaniaid, tuuakse välja kampaaniate loomisel ja optimeerimisel tehtavaid levinumaid vigu ning jagatakse näpunäiteid edukatest Google Ads kampaaniatest.

Ϟ 10.50 – 12.20 Facebookis ja Instagramis turundamise põhitõed – Marelle Ellen, CMO @ Promoty

Praktiline sotsiaalmeedia koolitus, kus fookuses on Facebook ja Instagram. Juttu tuleb nii sisu loomisest ja kogukonna ehitamisest kui ka reklaamidest ja tulemuste mõõtmisest. Pooleteist tunni jooksul saab praktilisi nõuandeid ja selgema strateegia, kuidas sotsiaalmeediat enda organisatsiooni eesmärkide saavutamiseks rakendada, oma brändi tugevdada ja kuluefektiivselt uusi kliente-kasutajaid leida.

Ϟ 12.40 – 14:10 LinkedIn kui müügi- ja turundusplatvorm – Indrek Põldvee, Asutaja @ B2B Growth

Koolitusel kombineeritakse sotsiaalmeediaturunduse teoreetilisi teadmisi praktiliste nõuannetega. Tutvustatakse LinkedIn platvormi iseärasusi ning toimimispõhimõtteid. Miks on oluline LinkedIn'is panustada isikliku profiili loomisesse, kes on LinkedIn peamised kasutajad ning millist kasu on võimalik sellest platvormist saada? Praktilistele näidetele toetudes selgitatakse, kuidas LinkedIn'is välja paista, kuidas teha õigeid otsinguid ning kuidas kasutada seda oma toodete-teenuste müügiks.


Registreeri koolitustele siin


TOPICS

Happily Ever After
The holy union of branding and storytelling
Practical Marketing Tips
How to create your strategy, how to choose (digital) marketing channels, how to test them .. and more!
From zero to one with D2C marketing
The story of Ampler

SPEAKERS

Nils Kajander
Head of Branding & Storytelling and Partner, BOND Agency
Audrius Janulis
Industry Manager for Startups & Export, Google
Andrew Lee Miller
Early-Stage Startup Marketing Advisor
Ott Ilves
Head of Sales & Marketing, Ampler Bikes
Andrea Boetti
Director of Strategic Partnerships at Fortumo
Joosep Merelaht
Co-founder & COO, Fractory
Ethel Okas
Digital Advertising Specialist, Convertal
Tanya Vasileva
Product Manager, Pipedrive
Marelle Ellen
CMO, Promoty
Indrek Põldvee
Founder, B2B Growth
Andreas Unt
Co-founder & CMO, Adact

Program

x
sTARTUp Sales & Marketing
x
Wednesday, October 28
x
‎‎
x
Practical Workshops (In Estonian)
x
9:00 - 10:30
Google Ads Workshop led by Ethel Okas
x
10:50 - 12:20
Facebook & Instagram Workshop led by Marelle Ellen
x
12:40 - 14:10
LinkedIn Ads Workshop led by Indrek Põldvee
x
Doors open for the Main Conference Program
x
15:00 - 15:25
Nils Kajander "The Holy Union of Branding & Storytelling"
x
15:25 - 15:50
Joosep Merelaht "Selling without emotions - engineers approach to sales"
x
15:50 - 16:10
Andrew Lee Miller "Why 90% of startups fail with Marketing, and how to avoid it"
x
Break
x
16:40 - 17:05
Ott Ilves "From Zero to One With D2C Marketing"
x
17:05 - 17:25
Audrius Janulis "Unfair competitive advantage that Baltic founders often forget"
x
17:25 - 17:50
Tanya Vasileva "The Journey to Revenue"
x
17:50 - 18:15
Andrea Boetti "Nailing Big Contracts While Being an Underdog"
x
Thank you for coming! See you next time!
sTARTUp Sales & Marketing
Wednesday, October 28
‎‎
Practical Workshops (In Estonian)
9:00 - 10:30
Google Ads Workshop led by Ethel Okas
10:50 - 12:20
Facebook & Instagram Workshop led by Marelle Ellen
12:40 - 14:10
LinkedIn Ads Workshop led by Indrek Põldvee
Doors open for the Main Conference Program
15:00 - 15:25
Nils Kajander "The Holy Union of Branding & Storytelling"
15:25 - 15:50
Joosep Merelaht "Selling without emotions - engineers approach to sales"
15:50 - 16:10
Andrew Lee Miller "Why 90% of startups fail with Marketing, and how to avoid it"
Break
16:40 - 17:05
Ott Ilves "From Zero to One With D2C Marketing"
17:05 - 17:25
Audrius Janulis "Unfair competitive advantage that Baltic founders often forget"
17:25 - 17:50
Tanya Vasileva "The Journey to Revenue"
17:50 - 18:15
Andrea Boetti "Nailing Big Contracts While Being an Underdog"
Thank you for coming! See you next time!

Organizers have the right to make changes in the program.

TICKETS

VISITOR PASSES

50€

Get your pass now!

PARTNERS

ORGANIZERS

PARTNERS




Partnership enquiries: mart.lattekivi@startupday.ee